What is Odore?
Odore is an intelligent research and marketing tool that dispenses perfume samples in exchange for consumers answering a few short questions. Odore machines are placed in convenient locations across London.
How it Works
- the brand /
- the consumer
1. Brand approaches Odore to promote and distribute samples of products – either current/ new products or un released products for testing.
2. Odore stocks machines in one (or more) of their convenient locations.
3. Odore dispenses and gathers information.
4. Brand receives monthly reports, including key metrics of dispenses by demographic, location, season, time, etc.
5. Armed with a strong dataset and rich consumer profiles, Odore and brands work together to efficiently offer the best products to the right users
1. User sees Odore machines in a convenient/ popular location. (i.e. restaurants, hotels, shopping malls, airports, etc.)
2. They fill out a short, five question, tailored survey.
3. Odore dispenses a 2ml perfume of the user’s choice.
Note: if you come back again, we will ask you 5 different questions
Why use Odore?
Odore gives brands the ability to market and distribute their products in the most efficient way. Leveraging both our wide exposure and in-house technology allows brands to truly understand their consumers, as well as tapping into unventured markets. Odore uses the data provided by our customers to create rich customer profiles. These profiles enable us to deliver the most appropriate and tailor-made offerings to our customers. With Odore, it is a win-win transaction for both parties.